Relationship marketing during COVID-19: Strategies and processes of communication in German and Austrian sports clubs

Thomas Horky, Christof Seeger, Jörg-Uwe Nieland, Daniel Nölleke, Christiana Schallhorn, Philip Sinner

Publication: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearch

Original languageEnglish
Title of host publicationResearch Handbook on Sport and COVID-19
EditorsPaul M. Pedersen
Number of pages12
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2022
ISBN (Print)9781802207569
Publication statusPublished - 2022