Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football

Sebastian Uhrich, Johannes Berendt, Jörg Königstorfer

Publication: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

Original languageEnglish
Title of host publicationInternational Cases in the Business of Sport
EditorsSimon Chadwick, Dave Arthur, John Beech
Number of pages8
Place of PublicationLondon
PublisherRoutledge
Publication date2017
Edition2
Pages12-19
ISBN (Print)978-1-138-80244-5, 978-1-138-80245-2
ISBN (Electronic)978-1-315-75423-9
Publication statusPublished - 2017

Citation