Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football

Original language	English
Title of host publication	International Cases in the Business of Sport
Editors	Simon Chadwick, Dave Arthur, John Beech
Number of pages	8
Place of Publication	London
Publisher	Routledge
Publication date	2017
Edition	2
Pages	12-19
ISBN (Print)	978-1-138-80244-5, 978-1-138-80245-2
ISBN (Electronic)	978-1-315-75423-9
Publication status	Published - 2017

Publications

• 1 Conference contribution - Published abstract for conference with selection process
• 1 Poster

• More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

  Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

  Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

• Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

  Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

  Publication: Contribution to a conference › Poster › peer-review

Projects

• 2 Finished

• Eine Analyse der positiven Konsequenzen von Markenrivalitäten

  Berendt, J. (Project manager) & Uhrich, S. (Project manager)

  01.01.16 → 31.12.24

  Project: Funded by internal resources

• The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport

  Berendt, J. (Project manager)

  01.01.14 → 31.12.16

  Project: Funded by internal resources

  • Team Sport 100%
  • Hostility 33%
  • Intergroup Relations 16%

Awards

• European Association for Sport Management (EASM)

  Berendt, J. (Recipient), 2017

  Award: Prizes, scholarships, distinctions, appointments › Research

• Harvard University, Cambridge

  Berendt, J. (Recipient), 06.03.2017

  Award: Prizes, scholarships, distinctions, appointments › Research

Activities

• 11 Guest lectures
• 6 Participation in conferences
• 1 Participation in workshops, courses, seminars

• SpoBis 2020

  Berendt, J. (Speaker)

  30.01.2020

  Activity: Talk or presentation › Guest lectures › Transfer

• SpoBis 2020

  Uhrich, S. (Speaker)

  30.01.2020

  Activity: Talk or presentation › Guest lectures › Transfer

• Kölner Wissenschaftsrunde

  Berendt, J. (Speaker)

  14.05.2018

  Activity: Talk or presentation › Guest lectures › Research

View all 18 activities

Press/Media

• Profitables Prügeln

  Berendt, J.

  19.09.18

  1 item of Media coverage

  Press/Media

• Rivalität und Gewalt im Teamsport

  Uhrich, S.

  29.05.18

  1 item of Media coverage

  Press/Media

• "Aussagen, die beschwichtigen sollen, sind kontraproduktiv"

  Berendt, J.

  22.02.18

  1 item of Media coverage

  Press/Media

View all 23 press/media

Citation

• APA
• Author
• BIBTEX
• Harvard
• Standard
• RIS
• Vancouver

Uhrich, S., Berendt, J., & Königstorfer, J. (2017). Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football. In S. Chadwick, D. Arthur, & J. Beech (Eds.), International Cases in the Business of Sport (2 ed., pp. 12-19). Routledge.

Uhrich, Sebastian ; Berendt, Johannes ; Königstorfer, Jörg. / Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football. International Cases in the Business of Sport. editor / Simon Chadwick ; Dave Arthur ; John Beech. 2. ed. London : Routledge, 2017. pp. 12-19

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Uhrich, S, Berendt, J & Königstorfer, J 2017, Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football. in S Chadwick, D Arthur & J Beech (eds), International Cases in the Business of Sport. 2 edn, Routledge, London, pp. 12-19.

Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football. / Uhrich, Sebastian; Berendt, Johannes; Königstorfer, Jörg.
International Cases in the Business of Sport. ed. / Simon Chadwick; Dave Arthur; John Beech. 2. ed. London: Routledge, 2017. p. 12-19.

Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review

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AU - Uhrich, Sebastian

AU - Berendt, Johannes

AU - Königstorfer, Jörg

PY - 2017

Y1 - 2017

M3 - Contributions to collected editions/anthologies

SN - 978-1-138-80244-5

SN - 978-1-138-80245-2

SP - 12

EP - 19

BT - International Cases in the Business of Sport

A2 - Chadwick, Simon

A2 - Arthur, Dave

A2 - Beech, John

PB - Routledge

CY - London

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Uhrich S, Berendt J, Königstorfer J. Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football. In Chadwick S, Arthur D, Beech J, editors, International Cases in the Business of Sport. 2 ed. London: Routledge. 2017. p. 12-19