Sponsorship effectiveness and message placement in live broadcasts: Assessing the influence of sport-specific factors and state of the art research approaches

Elisa Herold

Section Sport Management

Publication: Book/Report › Dissertations

664 Downloads (Pure)

3 Journal articles

3 results

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2024

Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response
Herold, E., Singh, A., Feodoroff, B. & Breuer, C., 26.06.2024, (Accepted) In: Sport Management Review. 2024
Publication: Contribution to journal › Journal articles › Research › peer-review
2023
Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts
Herold, E. & Breuer, C., 2023, (Electronically/ online published ahead of print) In: Journal of Sport Management . 37, 4, p. 290-301 12 p.
Publication: Contribution to journal › Journal articles › Research › peer-review

Open Access
2021

Professional Clubs as Platforms in Multi-Sided Markets in Times of COVID-19: The Role of Spectators and Atmosphere in Live Football
Herold, E., Boronczyk, F. & Breuer, C., 20.02.2021, In: Sustainability. 13, 4, p. 1-16 16 p., 2312.
Publication: Contribution to journal › Journal articles › Research › peer-review

Open Access