The commodification and commercialization of elite athletes

Publication: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

Original languageEnglish
Title of host publicationWhen sport meets business – capabilities, challenges, critiques
EditorsUlrik Wagner, Rasmus K. Storm, Klaus Nielsen
Number of pages14
Place of PublicationLos Angeles
PublisherSage
Publication date2017
Pages43-56
ISBN (Print)9781473948044, 9781473948051
Publication statusPublished - 2017

Citation