The economic value of sport sponsorships – based on the economics of attention

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageEnglish
Title of host publication4th ESEA Conference on Sports Economics/XIV IASE Conference : Book of abstracts
PublisherESEA/IASE
Publication date2012
Pages45
Publication statusPublished - 2012
Event4th ESEA Conference on Sports Economics/XIV IASE Conference - London, Germany
Duration: 01.01.1800 → …

Citation