The emotions of the game: How pleasure and arousal affect the attention for sponsors

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageGerman
Title of host publicationThe 19th EASM Conference “Commitment in Sport Management" : Book of abstracts
EditorsEASM
PublisherEASM
Publication date2011
Pages165-166
Publication statusPublished - 2011
EventEASM Conference - Barcelona, Spain
Duration: 01.01.1800 → …
Conference number: 19

Citation