The emotions of the game: How pleasure and arousal affect the attention for sponsors

Christopher Rumpf; Christoph Breuer

The emotions of the game: How pleasure and arousal affect the attention for sponsors

Section Sport Management

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Original language	German
Title of host publication	The 19th EASM Conference “Commitment in Sport Management" : Book of abstracts
Editors	EASM
Publisher	EASM
Publication date	2011
Pages	165-166
Publication status	Published - 2011
Event	EASM Conference - Barcelona, Spain Duration: 01.01.1800 → … Conference number: 19

Citation

@inbook{980d2e6234a04133ba3e1a4c80e59e38,

title = "The emotions of the game: How pleasure and arousal affect the attention for sponsors",

author = "Christopher Rumpf and Christoph Breuer",

year = "2011",

language = "Deutsch",

pages = "165--166",

editor = "EASM",

booktitle = "The 19th EASM Conference “Commitment in Sport Management{"}",

publisher = "EASM",

note = "EASM Conference ; Conference date: 01-01-1800",

}

The emotions of the game: How pleasure and arousal affect the attention for sponsors. / Rumpf, Christopher ; Breuer, Christoph.
The 19th EASM Conference “Commitment in Sport Management": Book of abstracts . ed. / EASM. EASM, 2011. p. 165-166.

Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

TY - CHAP

T1 - The emotions of the game: How pleasure and arousal affect the attention for sponsors

AU - Rumpf, Christopher

AU - Breuer, Christoph

N1 - Conference code: 19

PY - 2011

Y1 - 2011

M3 - Konferenzbeitrag - Abstract in Konferenzband

SP - 165

EP - 166

BT - The 19th EASM Conference “Commitment in Sport Management"

A2 - EASM,

PB - EASM

T2 - EASM Conference

Y2 - 1 January 1800

ER -