The impact of colour and animation on viewers’ attention in a sport sponsorship context

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageGerman
Title of host publicationBook of Abstracts of the 19th SMAANZ Conference
EditorsSally Shaw, James Higgins
Publication date2013
Publication statusPublished - 2013
EventSMAANZ Conference - Dunedin, Niger
Duration: 01.01.1800 → …
Conference number: 19