The Role of Context Intensity and Working Memory Capacity in the Consumer’s Processing of Brand Information in Entertainment Media

Christopher Rumpf, Benjamin Noel, Daniel Memmert, Christoph Breuer

Publication: Contribution to journal › Journal articles › Research › peer-review

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Finished
DFG Bewusstseinsprozesse
Memmert, D., Weigelt, M., van der Kamp, J. & Noël, B.
01.01.14 → 31.12.16
Project: Funded by third parties