Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

Eunyoung Christine Sung, Patricia Huddleston, Sebastian Uhrich

Publication: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

Original languageEnglish
Title of host publicationCultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference
EditorsDheeraj Sharma
Number of pages4
Volume3.1
Place of PublicationWiesbaden
PublisherSpringer Gabler
Publication date2015
Pages23-26
Article number9
ISBN (Print)978-3-319-18695-5
ISBN (Electronic)978-3-319-18696-2
DOIs
Publication statusPublished - 2015

Citation