| Original language | English |
|---|---|
| Title of host publication | Encyclopedia of Sports Management and Marketing |
| Editors | L.E. Swayne, M. Dodds |
| Volume | 4 |
| Place of Publication | Thousand Oaks, Kalifornien |
| Publisher | Sage Publications |
| Publication date | 2011 |
| Pages | 1609-1611 |
| Publication status | Published - 2011 |
Unique selling proposition (USP)
Publication: Chapter in Book/Report/Conference proceeding › Articles for encyclopedia › Research