Uniting a Sport Teams' Global Fan Community: Prototypical Behavior of Satellite Fans Enhances Local Fans' Attitudes and Perceptions of Groupness

Anton Behrens, Sebastian Uhrich

Section Sports Business Administration

Publication: Contribution to journal › Journal articles › Research › peer-review

2 Conference contribution - Published abstract for conference with selection process
1 Journal articles

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2020
Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations
Uhrich, S., Behrens, A., Kang, T-A., Matsuoka, H. & Uhlendorf, K., 2020, In: Journal of Global Sport Management. 30 p.
Publication: Contribution to journal › Journal articles › Research › peer-review