Assessing customer segments and drivers of involvement among ice hockey attendees

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Assessing customer segments and drivers of involvement among ice hockey attendees. / Hallmann, Kirstin; Wicker, Pamela; Breuer, Christoph; Rumpf, Christopher; Bode, Michael.

in: International Journal of Sport Management, Jahrgang 14, Nr. 1, 2013, S. 61-80.

Publikationen: Beitrag in FachzeitschriftZeitschriftenaufsätzeForschungBegutachtung

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Bibtex

@article{71abf5d1e9f744b3bddcc708f6ed7eb0,
title = "Assessing customer segments and drivers of involvement among ice hockey attendees",
author = "Kirstin Hallmann and Pamela Wicker and Christoph Breuer and Christopher Rumpf and Michael Bode",
year = "2013",
language = "English",
volume = "14",
pages = "61--80",
journal = "International Journal of Sport Management",
number = "1",

}

RIS

TY - JOUR

T1 - Assessing customer segments and drivers of involvement among ice hockey attendees

AU - Hallmann, Kirstin

AU - Wicker, Pamela

AU - Breuer, Christoph

AU - Rumpf, Christopher

AU - Bode, Michael

PY - 2013

Y1 - 2013

M3 - Journal articles

VL - 14

SP - 61

EP - 80

JO - International Journal of Sport Management

JF - International Journal of Sport Management

IS - 1

ER -

ID: 184050