Examining effects of preconscious mere exposure: an inattentional blindness approach

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@article{5dac7edd6a6544c2a0571157f05719dc,
title = "Examining effects of preconscious mere exposure: an inattentional blindness approach",
abstract = "An increase in affective preference for stimuli, which a person has been repeatedly exposed to, is known as mere exposure effect. This effect has been shown for stimuli that are processed subliminally, that is, below the threshold of awareness. This study fills a current research gap by investigating mere exposure effects under processing that is preconscious, which follows from a high stimulus strength but absence of top-down amplification. In three experiments (N = 240 in total) preconscious processing was evoked using an inattentional blindness paradigm, which allowed the processing of stimuli (nonwords or Chinese symbols) under complete inattention. Contrary to our hypothesis, we did not find a mere exposure effect in our experiments. We expand the current state of knowledge by discussing the distractor devaluation effect and the attentional set of participants as possible reasons for the absence of the mere exposure effect. Directions for future investigations are outlined.",
author = "Giulia Pugnaghi and Daniel Memmert and Carina Kreitz",
year = "2019",
month = "9",
day = "28",
language = "English",
journal = "Consciousness and cognition : an international journal",
issn = "1053-8100",
publisher = "Academic Press Inc.",
number = "75",

}

RIS

TY - JOUR

T1 - Examining effects of preconscious mere exposure

T2 - an inattentional blindness approach

AU - Pugnaghi, Giulia

AU - Memmert, Daniel

AU - Kreitz, Carina

PY - 2019/9/28

Y1 - 2019/9/28

N2 - An increase in affective preference for stimuli, which a person has been repeatedly exposed to, is known as mere exposure effect. This effect has been shown for stimuli that are processed subliminally, that is, below the threshold of awareness. This study fills a current research gap by investigating mere exposure effects under processing that is preconscious, which follows from a high stimulus strength but absence of top-down amplification. In three experiments (N = 240 in total) preconscious processing was evoked using an inattentional blindness paradigm, which allowed the processing of stimuli (nonwords or Chinese symbols) under complete inattention. Contrary to our hypothesis, we did not find a mere exposure effect in our experiments. We expand the current state of knowledge by discussing the distractor devaluation effect and the attentional set of participants as possible reasons for the absence of the mere exposure effect. Directions for future investigations are outlined.

AB - An increase in affective preference for stimuli, which a person has been repeatedly exposed to, is known as mere exposure effect. This effect has been shown for stimuli that are processed subliminally, that is, below the threshold of awareness. This study fills a current research gap by investigating mere exposure effects under processing that is preconscious, which follows from a high stimulus strength but absence of top-down amplification. In three experiments (N = 240 in total) preconscious processing was evoked using an inattentional blindness paradigm, which allowed the processing of stimuli (nonwords or Chinese symbols) under complete inattention. Contrary to our hypothesis, we did not find a mere exposure effect in our experiments. We expand the current state of knowledge by discussing the distractor devaluation effect and the attentional set of participants as possible reasons for the absence of the mere exposure effect. Directions for future investigations are outlined.

M3 - Journal articles

JO - Consciousness and cognition : an international journal

JF - Consciousness and cognition : an international journal

SN - 1053-8100

IS - 75

M1 - 102825

ER -

ID: 5013072