Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication

Publikationen: Beitrag in FachzeitschriftZeitschriftenaufsätzeForschungBegutachtung

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Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication. / Rumpf, Christopher; Breuer, Christoph.

in: Journal of Sport Management , Jahrgang 32, Nr. 6, 2018, S. 531-541.

Publikationen: Beitrag in FachzeitschriftZeitschriftenaufsätzeForschungBegutachtung

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Bibtex

@article{9b78c94c7c554cc88fb7ae2b5593b29d,
title = "Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication",
author = "Christopher Rumpf and Christoph Breuer",
year = "2018",
doi = "10.1123/jsm.2017-0294",
language = "English",
volume = "32",
pages = "531--541",
journal = "Journal of Sport Management ",
number = "6",

}

RIS

TY - JOUR

T1 - Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication

AU - Rumpf, Christopher

AU - Breuer, Christoph

PY - 2018

Y1 - 2018

U2 - 10.1123/jsm.2017-0294

DO - 10.1123/jsm.2017-0294

M3 - Journal articles

VL - 32

SP - 531

EP - 541

JO - Journal of Sport Management

JF - Journal of Sport Management

IS - 6

ER -

ID: 3518883