Gendered coverage of the Olympic Games in German print media: a longitudinal content analysis in the context of participation, success and disciplines

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@article{917d2a24503a4c26808cf825785a363c,
title = "Gendered coverage of the Olympic Games in German print media: a longitudinal content analysis in the context of participation, success and disciplines",
abstract = "With more than 10,000 participants from all over the world competing in hundreds of events, the Olympic Games have relevance based on both their large scale and their omnipresence in the media, generated by approximately 30,000 international media representatives working on site. These figures raise the questions of what the mediated reality of the Olympic Games looks like and what central reference points shape this mediated reality. International studies on visual print media coverage often claim that sportswomen are still systematically underrepresented and content-related visualisations display gendered differences. Anchored in systems theory and agenda-setting theory, this article examines the visualisations of male and female Olympians in print media and the relevance of participation, success and disciplines to gender. The sample comprises a total of 3394 pictures from two daily German newspapers{\textquoteright} coverage of the Summer Olympics from 2000 to 2016. The longitudinal design allows analysing changes in the visual construction of gender in 21st-century sport media. The study results indicate growing marginalisation of female Olympians in recent decades and disprove that success is the most important news value in Olympic Games coverage.",
keywords = "Gender, content analysis, olympic games, print media, visual communication",
author = "Birgit Braum{\"u}ller and Diana Emberger and Ilse Hartmann-Tews",
year = "2020",
month = jul,
doi = "10.1080/16138171.2020.1792086",
language = "English",
volume = "17",
pages = "307--326",
journal = "European Journal for Sport and Society",
number = "4",

}

RIS

TY - JOUR

T1 - Gendered coverage of the Olympic Games in German print media: a longitudinal content analysis in the context of participation, success and disciplines

AU - Braumüller, Birgit

AU - Emberger, Diana

AU - Hartmann-Tews, Ilse

PY - 2020/7

Y1 - 2020/7

N2 - With more than 10,000 participants from all over the world competing in hundreds of events, the Olympic Games have relevance based on both their large scale and their omnipresence in the media, generated by approximately 30,000 international media representatives working on site. These figures raise the questions of what the mediated reality of the Olympic Games looks like and what central reference points shape this mediated reality. International studies on visual print media coverage often claim that sportswomen are still systematically underrepresented and content-related visualisations display gendered differences. Anchored in systems theory and agenda-setting theory, this article examines the visualisations of male and female Olympians in print media and the relevance of participation, success and disciplines to gender. The sample comprises a total of 3394 pictures from two daily German newspapers’ coverage of the Summer Olympics from 2000 to 2016. The longitudinal design allows analysing changes in the visual construction of gender in 21st-century sport media. The study results indicate growing marginalisation of female Olympians in recent decades and disprove that success is the most important news value in Olympic Games coverage.

AB - With more than 10,000 participants from all over the world competing in hundreds of events, the Olympic Games have relevance based on both their large scale and their omnipresence in the media, generated by approximately 30,000 international media representatives working on site. These figures raise the questions of what the mediated reality of the Olympic Games looks like and what central reference points shape this mediated reality. International studies on visual print media coverage often claim that sportswomen are still systematically underrepresented and content-related visualisations display gendered differences. Anchored in systems theory and agenda-setting theory, this article examines the visualisations of male and female Olympians in print media and the relevance of participation, success and disciplines to gender. The sample comprises a total of 3394 pictures from two daily German newspapers’ coverage of the Summer Olympics from 2000 to 2016. The longitudinal design allows analysing changes in the visual construction of gender in 21st-century sport media. The study results indicate growing marginalisation of female Olympians in recent decades and disprove that success is the most important news value in Olympic Games coverage.

KW - Gender

KW - content analysis

KW - olympic games

KW - print media

KW - visual communication

UR - https://www.mendeley.com/catalogue/6e550068-135a-3996-a83b-35a3afe828c6/

U2 - 10.1080/16138171.2020.1792086

DO - 10.1080/16138171.2020.1792086

M3 - Journal articles

VL - 17

SP - 307

EP - 326

JO - European Journal for Sport and Society

JF - European Journal for Sport and Society

IS - 4

ER -

ID: 5384248