Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football

International Cases in the Business of Sport. Hrsg. / Simon Chadwick; Dave Arthur; John Beech. 2. Aufl. London : Routledge, 2017. S. 12-19.

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Uhrich, S , Berendt, J & Königstorfer, J 2017, Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football. in S Chadwick, D Arthur & J Beech (Hrsg.), International Cases in the Business of Sport. 2 Aufl., Routledge, London, S. 12-19.

Uhrich, S., Berendt, J., & Königstorfer, J. (2017). Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football. in S. Chadwick, D. Arthur, & J. Beech (Hrsg.), International Cases in the Business of Sport (2 Aufl., S. 12-19). Routledge.

Uhrich S , Berendt J, Königstorfer J. Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football. in Chadwick S, Arthur D, Beech J, Hrsg., International Cases in the Business of Sport. 2 Aufl. London: Routledge. 2017. S. 12-19

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