Sponsor message processing in live broadcasts - A pilot study on the role of game outcome uncertainty and emotions

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Sponsor message processing in live broadcasts - A pilot study on the role of game outcome uncertainty and emotions. / Breuer, Christoph; Rumpf, Christopher; Boronczyk, Felix.

in: Psychology & Marketing, Jahrgang 38, Nr. 5, 03.2021, S. 896-907.

Publikationen: Beitrag in FachzeitschriftZeitschriftenaufsätzeForschungBegutachtung

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Bibtex

@article{d38b9f8b2d094260818b8f413fbb3b71,
title = "Sponsor message processing in live broadcasts - A pilot study on the role of game outcome uncertainty and emotions",
author = "Christoph Breuer and Christopher Rumpf and Felix Boronczyk",
year = "2021",
month = mar,
language = "English",
volume = "38",
pages = "896--907",
journal = "Psychology & Marketing",
issn = "1520-6793",
publisher = "Wiley-Liss Inc.",
number = "5",

}

RIS

TY - JOUR

T1 - Sponsor message processing in live broadcasts - A pilot study on the role of game outcome uncertainty and emotions

AU - Breuer, Christoph

AU - Rumpf, Christopher

AU - Boronczyk, Felix

PY - 2021/3

Y1 - 2021/3

M3 - Journal articles

VL - 38

SP - 896

EP - 907

JO - Psychology & Marketing

JF - Psychology & Marketing

SN - 1520-6793

SN - 0742-6046

IS - 5

ER -

ID: 5909875