The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms?

Publikationen: Beitrag in FachzeitschriftZeitschriftenaufsätzeForschungBegutachtung

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The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms? / Reiser, M.; Breuer, Christoph; Wicker, Pamela.

in: International Journal of Sport Finance, Jahrgang 7, Nr. 3, 2012, S. 232-248.

Publikationen: Beitrag in FachzeitschriftZeitschriftenaufsätzeForschungBegutachtung

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Bibtex

@article{96e517c0400345c386122d2d7c80dc2f,
title = "The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms?",
author = "M. Reiser and Christoph Breuer and Pamela Wicker",
year = "2012",
language = "English",
volume = "7",
pages = "232--248",
journal = "International Journal of Sport Finance",
issn = "1558-6235",
publisher = "Fitness Information Technology",
number = "3",

}

RIS

TY - JOUR

T1 - The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms?

AU - Reiser, M.

AU - Breuer, Christoph

AU - Wicker, Pamela

PY - 2012

Y1 - 2012

M3 - Journal articles

VL - 7

SP - 232

EP - 248

JO - International Journal of Sport Finance

JF - International Journal of Sport Finance

SN - 1558-6235

IS - 3

ER -

ID: 223422