The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms?

Publikationen: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Standard

The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms? / Reiser, M.; Breuer, Christoph; Wicker, Pamela.

in: International Journal of Sport Finance, Jahrgang 7, Nr. 3, 2012, S. 232-248.

Publikationen: Beitrag in Fachzeitschrift › Zeitschriftenaufsätze › Forschung › Begutachtung

Harvard

Reiser, M, Breuer, C & Wicker, P 2012, 'The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms?', International Journal of Sport Finance, Jg. 7, Nr. 3, S. 232-248.

APA

Reiser, M., Breuer, C., & Wicker, P. (2012). The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms? International Journal of Sport Finance, 7(3), 232-248.

Vancouver

Reiser M, Breuer C, Wicker P. The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms? International Journal of Sport Finance. 2012;7(3):232-248.

Bibtex

@article{96e517c0400345c386122d2d7c80dc2f,
title = "The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms?",
author = "M. Reiser and Christoph Breuer and Pamela Wicker",
year = "2012",
language = "English",
volume = "7",
pages = "232--248",
journal = "International Journal of Sport Finance",
issn = "1558-6235",
publisher = "Fitness Information Technology",
number = "3",

}

RIS

TY - JOUR

T1 - The sponsorship effect: Do sponsorship announcements impact the firm value of sponsoring firms?

AU - Reiser, M.

AU - Breuer, Christoph

AU - Wicker, Pamela

PY - 2012

Y1 - 2012

M3 - Journal articles

VL - 7

SP - 232

EP - 248

JO - International Journal of Sport Finance

JF - International Journal of Sport Finance

SN - 1558-6235

IS - 3

ER -

ID: 223422