Valuing nonmarket benefits of participatory sport events using willingness to travel: Payment card versus random selection with mitigation of hypothetical bias

John C. Whitehead, Pamela Wicker

Publikation: Beitrag in FachzeitschriftZeitschriftenaufsätzeForschungBegutachtung

Abstract

This study estimates the monetary value of nonmarket benefits to participants of a cycling event using a willingness to travel question. It compares different question formats and types of data. Using 3 years of data (2014–2016) from a postrace survey (n = 976), the results show that the random selection format produces 2.1 (stated preference data) and 2.5 times (revealed preference data) higher monetary values than the payment card. The magnitude of hypothetical bias, that is, the extent to which respondents overestimate their return visitation, is 21%. Hence, monetary values are highly sensitive to question formats and types of data.
OriginalspracheEnglisch
ZeitschriftInternational Journal of Tourism Research
Jahrgang21
Ausgabenummer2
Seiten (von - bis)180-186
Seitenumfang7
DOIs
PublikationsstatusVeröffentlicht - 01.03.2019

Fachgebiete und Schlagwörter

  • contingent behavior method
  • intention to revisit
  • sport tourism
  • tourism economics
  • travel cost
  • willingness to pay

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