Which value do different sport sponsorship tactics deliver?

Publikationen: Beitrag in Buch/Bericht/KonferenzbandKonferenzbeitrag - Abstract in KonferenzbandForschungBegutachtung

Standard

Which value do different sport sponsorship tactics deliver? / Breuer, Christoph; Rumpf, Christopher.

2011 AMA Educators’ Proceedings. Marketing 2011: Delivering value in turbulent times. Hrsg. / S.N. Noble; C.H. Noble. AMA, 2011. S. 11-12.

Publikationen: Beitrag in Buch/Bericht/KonferenzbandKonferenzbeitrag - Abstract in KonferenzbandForschungBegutachtung

Harvard

Breuer, C & Rumpf, C 2011, Which value do different sport sponsorship tactics deliver? in SN Noble & CH Noble (Hrsg.), 2011 AMA Educators’ Proceedings. Marketing 2011: Delivering value in turbulent times. AMA, S. 11-12, 2011 AMA Educators’ Proceedings, Chicago, USA / Vereinigte Staaten, 01.01.00.

APA

Breuer, C., & Rumpf, C. (2011). Which value do different sport sponsorship tactics deliver? in S. N. Noble, & C. H. Noble (Hrsg.), 2011 AMA Educators’ Proceedings. Marketing 2011: Delivering value in turbulent times (S. 11-12). AMA.

Vancouver

Breuer C, Rumpf C. Which value do different sport sponsorship tactics deliver? in Noble SN, Noble CH, Hrsg., 2011 AMA Educators’ Proceedings. Marketing 2011: Delivering value in turbulent times. AMA. 2011. S. 11-12

Bibtex

@inbook{bec5712fa7b843adac70329214dbd20f,
title = "Which value do different sport sponsorship tactics deliver?",
author = "Christoph Breuer and Christopher Rumpf",
year = "2011",
language = "English",
pages = "11--12",
editor = "S.N. Noble and C.H. Noble",
booktitle = "2011 AMA Educators{\textquoteright} Proceedings. Marketing 2011: Delivering value in turbulent times",
publisher = "AMA",
note = "2011 AMA Educators{\textquoteright} Proceedings ; Conference date: 01-01-1800",

}

RIS

TY - CHAP

T1 - Which value do different sport sponsorship tactics deliver?

AU - Breuer, Christoph

AU - Rumpf, Christopher

PY - 2011

Y1 - 2011

M3 - Conference contribution - Published abstract for conference with selection process

SP - 11

EP - 12

BT - 2011 AMA Educators’ Proceedings. Marketing 2011: Delivering value in turbulent times

A2 - Noble, S.N.

A2 - Noble, C.H.

PB - AMA

T2 - 2011 AMA Educators’ Proceedings

Y2 - 1 January 1800

ER -

ID: 128795