Arbeitskreis Sportökonomie e.V. (External organisation)

Activity: MembershipAcademic councils, panels and committees (appointed, elected)Research

  1. 2014
  2. Published

    Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

    Uhrich, S. & Königstorfer, J., 2014, Book of Abstracts. Homo Oeconomicus und Homo Emotionalis.: 18. Jahrestagung des Arbeitskreises Sportökonomie. p. 4-6 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

ID: 178272