Description
The BBR Accelerator 2015 is an intimate, invitation-only 2-day workshop designed to support, encourage, and advance, through mentorship and feedback, the early-stage research of doctoral students, post-docs, and junior faculty with vested interests in the brands and brand relationships domains.Period | 21.05.2015 → 22.05.2015 |
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Event type | Other |
Sponsor | |
Location | Boston University, Boston, USA/United States of AmericaShow on map |
Degree of Recognition | International |
Related content
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Press/Media
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Abneigung ausleben
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Ohne Braunschweig fehlt den 96-Fans etwas
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Publications
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Love Thy Enemy - Exploring the Benefits of Brand Rivalry
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review
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Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
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Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football
Publication: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review