EASM Conference 2015

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2015
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Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event
Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review

ID: 756854

Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event