Description
European Association of Sport Management (EASM)Period | 2006 → … |
---|---|
Held at | European Association for Sport Management, Germany, Saxony |
Degree of Recognition | International |
Related content
-
Publications
-
Explanatory Mechanism for CSR-linked Sponsorship Effects
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
-
Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
-
Counter-Strategies to Fight Ambush Marketing: Does Humor Help?
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review
-
Influence of Message Source in CSR-linked Sponsorship - Explaining Adverse Effects by Consumer's Persuasion Knowledge
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review