Europäische Vereinigung für Sportmanagement (EASM) (External organisation)

Activity: MembershipLearned societies and special interest organisationsResearch

  1. 2014
  2. Published

    Counter-Strategies to Fight Ambush Marketing: Does Humor Help?

    Uhrich, S. & Königstorfer, J., 2014, Proceedings of the 22nd Conference of the European Association for Sport Management (EASM): Abstracts. EASM, 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. 2013
  4. Published

    Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

    Uhrich, S. & Floeter, T., 2013, Proceedings of the 21st Conference of the European Association for Sport Management.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published

    Influence of Message Source in CSR-linked Sponsorship - Explaining Adverse Effects by Consumer's Persuasion Knowledge

    Floeter, T., Benkenstein, M. & Uhrich, S., 2013, Proceedings of the 21st Conference of the European Association for Sport Management. 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. 2011
  7. Published

    Explanatory Mechanism for CSR-linked Sponsorship Effects

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2011, Proceedings of the 19th Conference of the European Association for Sport Management.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

ID: 226400