Description
Marketing ZFP - Jornal of Research and Management (ad-hoc)| Period | 2009 → … |
|---|---|
| Type of journal | Journal |
| Degree of Recognition | International |
Related content
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Publications
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Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment
Publication: Contribution to journal › Journal articles › Research › peer-review
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Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen
Publication: Contribution to journal › Journal articles › Research › peer-review
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Riding a Rollercoaster: The Dynamic of Sports Fans' Loyalty after Promotion and Relegation
Publication: Contribution to journal › Journal articles › Research › peer-review