Marketing ZFP-Journal of Research and Management (Journal)

Activity: Publication peer-review and editorial workPeer-review of publications

  1. Journal articles › Research › Peer-reviewed
  2. Published

    Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen

    Benkenstein, M., Künstner, D. & Uhrich, S., 2012, In : Marketing ZFP-Journal of Research and Management. 34, 2, p. 75-91 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Published

    Riding a Rollercoaster: The Dynamic of Sports Fans' Loyalty after Promotion and Relegation

    Königstorfer, J. & Uhrich, S., 2009, In : Marketing ZFP-Journal of Research and Management. 31, 2, p. 71-83 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. Published

ID: 3952995