Rivalität unter Fans - So ganz ohne geht's dann irgendwie auch nicht

Press/Media: Press / Media

  1. 2018
  2. Published

    Positive Konsequenzen von Rivalität auf die Identität von Konsumenten und Marken - Empirische Analysen in Teamsport- und Konsumgütermärkten

    Berendt, J., 24.01.2018, Köln: Deutsche Sporthochschule Köln. 153 p.

    Research output: Book/ReportDissertationsResearch

  3. Published

    Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

    Berendt, J., Uhrich, S. & Thompson, S. A., 2018, In : JOURNAL OF BUSINESS RESEARCH. 88, p. 161-172 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. Published

    Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

    Berendt, J. & Uhrich, S., 2018, In : European Sport Management Quarterly. 18, 4, p. 517-540 24 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  5. 2017
  6. Published

    Acknowledging Versus Ignoring the Identity-Relevance of Rivalry - Why Endorsing Dual Identities Decreases Spector Aggression and Downplaying Makes Things Worse

    Uhrich, S. & Berendt, J., 2017, NA - Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). ACR Association for Consumer Research, Vol. 45.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

ID: 3109099