International Journal of Sports Marketing & Sponsorship, ‎1464-6668

Journal

  1. 2021
  2. Published

    How the type of sports-related endorser influences consumers’ purchase intentions

    Von Felbert, A. & Breuer, C., 14.06.2021, In: International Journal of Sports Marketing & Sponsorship. 22, 3, p. 588-607 20 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Published

    Sport events as experiencescapes: The spectator’s perspective

    Hallmann, K., Zehrer, A. & Rietz, J., 2021, In: International Journal of Sports Marketing & Sponsorship. 22, 4, p. 764-779

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. 2020
  5. Published

    Brand-related feelings and sponsor attitude formation

    Boronczyk, F. & Breuer, C., 01.04.2020, In: International Journal of Sports Marketing & Sponsorship. 21, 3, p. 513-526 14 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  6. 2019
  7. Published

    The Effect of the Valence of Sponsorship Information on Consumers' Attitudes Toward the Sponsor Brand

    Dick, C., 04.11.2019, In: International Journal of Sports Marketing & Sponsorship. 20, 4, p. 603-616 14 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  8. 2018
  9. Published

    Determinants of viewer attention in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2018, In: International Journal of Sports Marketing & Sponsorship. 19, 1, p. 11-24 14 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  10. Published

    Gradual vs Entire Sponsorship Termination: How to Manage the Ending of a Sponsorship Engagement

    Dick, C., 2018, In: International Journal of Sports Marketing & Sponsorship. 19, 4, p. 433-449 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  11. 2010
  12. Published

    Event image perceptions among active and passive sports tourists at marathon races

    Hallmann, K., Kaplanidou, K. & Breuer, C., 2010, In: International Journal of Sports Marketing & Sponsorship. 12, p. 37-52 16 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  13. 2009
  14. Published

    Effects of Atmosphere at Major Sports Events: A Perspective from Environmental Psychology

    Uhrich, S. & Königstorfer, J., 2009, In: International Journal of Sports Marketing & Sponsorship. 10, 4, p. 325-344

    Research output: Contribution to journalJournal articlesResearchpeer-review

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