JOURNAL OF BUSINESS RESEARCH, 0148-2963

Journal

  1. 2021
  2. Published

    The company you keep: Brand image transfer in concurrent event sponsorship

    Boronczyk, F. & Breuer, C., 2021, In : JOURNAL OF BUSINESS RESEARCH.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. 2020
  4. Published

    Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli

    Rumpf, C., Boronczyk, F. & Breuer, C., 01.04.2020, In : JOURNAL OF BUSINESS RESEARCH. 111, p. 208-217 10 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  5. 2018
  6. Published

    Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

    Berendt, J., Uhrich, S. & Thompson, S. A., 2018, In : JOURNAL OF BUSINESS RESEARCH. 88, p. 161-172 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. 2014
  8. Published

    Leveraging Sponsorship with Corporate Social Responsibility

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2014, In : JOURNAL OF BUSINESS RESEARCH. 67, 9, p. 2023-2029 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  9. Published

    Retail Customers' Self-Awareness: The Deindividuation Effects of Others

    Uhrich, S. & Tombs, A., 2014, In : JOURNAL OF BUSINESS RESEARCH. 67, 7, p. 1439-1446 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

ID: 130158