Avoiding Negative Image Transfer in Sponsorship Crises

Uhrich, S.

Project: Funded by Internal Resources

CSR-Score Card

Kremer, J., Walzel, S. & Horch, H.

Project: Funded by Third Parties

Effects of Humor in Ambush Marketing

Uhrich, S.

Project: Funded by Internal Resources

Eine Analyse der positiven Konsequenzen von Markenrivalitäten

Berendt, J. & Uhrich, S.

Project: Funded by Internal Resources

Ending Sponsorship Engagements: Consumer's Perception and Attitudes toward the Withdrawing Sponsor

Dick, C.

Project: Funded by Internal Resources

Psychosozialer Stress am Arbeitsplatz: Indirekte Unternehmenssteuerung, selbstgefährdendes Verhalten und die Folgen für die Gesundheit

Chevalier, A., Kaluza, P. D. G. & Uhrich, S.

Project: Funded by Third Parties

Rivalität und Fan-Aggressionen

Berendt, J. & Uhrich, S.

Project: Funded by Internal Resources

Social functions and social responsibility of formal sports organizations

Breuer, C., Hallmann, K., Hartmann-Tews, I., Mittag, J., Petry, K. M., Rulofs, B. & Wicker, P.

Project: Core research area

The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport

Berendt, J.

Project: Funded by Internal Resources

Sportentwicklungsbericht Erhebungswellen 7 bis 9, "SEB 3.0"

Breuer, C. & Feiler, S.

01.06.17 → 31.08.26

Project: Funded by Third Parties