Aaron Von Felbert

Person

  1. 2022
  2. Published

    The Influence of Sports Celebrity Endorsers on Consumers' Purchase Intentions

    Von Felbert, A., 2022, Köln: Deutsche Sporthochschule Köln. 31 p.

    Publications: Book/ReportDissertations

  3. 2021
  4. Electronically/ online published ahead of print

    The influence of multiple combinations of celebrity endorsers on consumers’ intentions to purchase a sports-related product

    Von Felbert, A. & Breuer, C., 07.12.2021, (Electronically/ online published ahead of print) In: Sport, Business and Management: An International Journal. 19 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  5. Published

    How the type of sports-related endorser influences consumers’ purchase intentions

    Von Felbert, A. & Breuer, C., 14.06.2021, In: International Journal of Sports Marketing & Sponsorship. 22, 3, p. 588-607 20 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  6. Published

ID: 3143508