Christopher Dick

Person

  1. 2019
  2. Published

    The Effect of the Valence of Sponsorship Information on Consumers' Attitudes Toward the Sponsor Brand

    Dick, C., 04.11.2019, In : International Journal of Sports Marketing & Sponsorship. 20, 4, p. 603-616 14 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. 2018
  4. Published

    Gradual vs Entire Sponsorship Termination: How to Manage the Ending of a Sponsorship Engagement

    Dick, C., 2018, In : International Journal of Sports Marketing & Sponsorship. 19, 4, p. 433-449 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  5. 2017
  6. Published

    Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

    Dick, C. & Uhrich, S., 2017, In : European Sport Management Quarterly. 17, 2, p. 152-170 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

ID: 14856