former Dr. Sportwiss.

Christopher Rumpf

Person

  1. 2021
  2. Published

    Sponsor message processing in live broadcasts - A pilot study on the role of game outcome uncertainty and emotions

    Breuer, C., Rumpf, C. & Boronczyk, F., 03.2021, In: Psychology & Marketing. 38, 5, p. 896-907 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Published
  4. Published

    The effect of sponsorship portfolio size on brand choice: an experimental approach

    Breuer, C., Dallmeyer, S., Rumpf, C. & Orlowski, J., 2021, In: Applied Economics. 53, 10, p. 1200-1211 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  5. 2020
  6. Published

    Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli

    Rumpf, C., Boronczyk, F. & Breuer, C., 01.04.2020, In: JOURNAL OF BUSINESS RESEARCH. 111, p. 208-217 10 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. 2019
  8. Published

    Sponsorship message processing in live broadcasts: The role of game outcome uncertainty and emotions

    Breuer, C., Rumpf, C. & Boronczyk, F., 2019, N.N..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. 2018
  10. Published

    Animation intensity of sponsorship signage: the impact on sport viewers’ attention and viewer confusion

    Otto, F. & Rumpf, C., 2018, In: Sport, Business and Management: An International Journal. 8, 2, p. 177-194 16 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  11. Published

    Determinants of viewer attention in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2018, In: International Journal of Sports Marketing & Sponsorship. 19, 1, p. 11-24 14 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  12. Published

    Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication

    Rumpf, C. & Breuer, C., 2018, In: Journal of Sport Management . 32, 6, p. 531-541 11 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  13. 2017
  14. Published

    Assessing consumer reactions with neuroscientific measurements

    Rumpf, C. & Breuer, C., 2017, Applying Neuroscience to Business Practice. Dos Santos, M. A. (ed.). Hershey, PA: IGI Global, p. 1-17 17 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  15. Published

    Digital technology and sport sponsorship

    Rumpf, C. & Breuer, C., 2017, Critical issues in global sport management. Schulenkorf, N. & Frawley, S. (eds.). London: Routledge, p. 266-277 12 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

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