former Dr. Sportwiss.

Christopher Rumpf

Person

  1. Published

    Between rivalry and alliance: Assessing inter-brand effects in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2016, Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings. Privatuniversität Schloss Seeburg, p. 12 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  2. Published

    Determinants of viewer attention in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2018, In : International Journal of Sports Marketing & Sponsorship. 19, 1, p. 11-24 14 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Published

    Sponsoring et marquee: le cas du SpVgg Vreden 1921 e.V.

    Breuer, C., Pawlowski, T. & Rumpf, C., 2011, Néo-marketing du sport. Regards croisés entre Europe et Amérique du Nord . Desbordes, M. & Richelieu, A. (eds.). Brüssel: de boeck, p. 43-52

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  4. Published

    Memory effects of sport sponsorship activities – findings from an experimental study

    Breuer, C. & Rumpf, C., 2010, Abstracts of the 10th EURAM Conference “Back to the Future”. Gambardella, A. & Zollo, M. (eds.). EURAM, p. 258-259

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published

    How eye-tracking methodology can nurture the understanding of sport sponsorship effectiveness – an experimental study

    Breuer, C. & Rumpf, C., 2010, The Academy of Marketing 2010 Annual Conference “Transformational Marketing”: Book of abstracts. AM (ed.). AM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    Memorization of sport sponsorship activities: the case of the German Bundesliga

    Breuer, C. & Rumpf, C., 2011, In : Sport, Business and Management: An International Journal. 1, 3, p. 284-293

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. Published

    Objectives, sponsorship

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 3. p. 1026-1028

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  8. Published

    League sponsorship rights

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing . Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 2. p. 745-748

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  9. Published

    Sponsorships: sole, presenting, and co-sponsors

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1422-1423

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  10. Published

    Sponsorship valuation

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing . Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1419-1422

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

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