former Dr. Sportwiss.

Christopher Rumpf

Person

  1. Published

    Animation intensity of sponsorship signage: the impact on sport viewers’ attention and viewer confusion

    Otto, F. & Rumpf, C., 2018, In : Sport, Business and Management: An International Journal. 8, 2, p. 177-194 16 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  2. Published

    Assessing consumer reactions with neuroscientific measurements

    Rumpf, C. & Breuer, C., 2017, Applying Neuroscience to Business Practice. Dos Santos, M. A. (ed.). Hershey, PA: IGI Global, p. 1-17 17 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  3. Published

    Assessing customer segments and drivers of involvement among ice hockey attendees

    Hallmann, K., Wicker, P., Breuer, C., Rumpf, C. & Bode, M., 2013, In : International Journal of Sport Management. 14, 1, p. 61-80 20 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. Published

    Assessing the drivers of sport sponsor identification – findings from an empirical lab study

    Breuer, C. & Rumpf, C., 2011, In : Thunderbird International Business Review. 53, 6, p. 739-746

    Research output: Contribution to journalJournal articlesResearchpeer-review

  5. Published

    Aufmerksamkeit für Sponsoren im Rahmen von Sportübertragungen: Theoretische Erklärung und datenbasierte Prognose der Aufmerksamkeitswirkung

    Rumpf, C., 2013, AVM – Akademische Verlagsgemeinschaft München. 200 p.

    Research output: Book/ReportDissertationsResearch

  6. Published

    Between rivalry and alliance: Assessing inter-brand effects in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2016, Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings. Privatuniversität Schloss Seeburg, p. 12 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    Computing the impact of sponsor signage exposure within sports broadcasts

    Rumpf, C. & Breuer, C., 2016, Routledge Handbook of Sports Marketing. Chadwick, S., Chanavat, N. & Desbordes, M. (eds.). London: Routledge, p. 71-79 9 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  8. Published

    Determinants of viewer attention in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2018, In : International Journal of Sports Marketing & Sponsorship. 19, 1, p. 11-24 14 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  9. Published

    Digital technology and sport sponsorship

    Rumpf, C. & Breuer, C., 2017, Critical issues in global sport management. Schulenkorf, N. & Frawley, S. (eds.). London: Routledge, p. 266-277 12 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  10. Published

    Ein Bewertungsmodell zur Analyse von Sponsoring-Alternativen

    Breuer, C., Rumpf, C. & Kurz, S., 2013, In : Marketing Review St. Gallen. 30, 1, p. 72-81 9 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

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