former Dr. Sportwiss.

Christopher Rumpf

Person

  1. Dissertations › Research
  2. Published

    Aufmerksamkeit für Sponsoren im Rahmen von Sportübertragungen: Theoretische Erklärung und datenbasierte Prognose der Aufmerksamkeitswirkung

    Rumpf, C., 2013, AVM – Akademische Verlagsgemeinschaft München. 200 p.

    Research output: Book/ReportDissertationsResearch

  3. Conference contribution - Other conference contributions › Research › Peer-reviewed
  4. Published

    Rethinking sponsorship-linked marketing: Emotional bonding with the brand through sports

    Rumpf, C. & Breuer, C., 2014, 20:20 Vision for sport.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

  5. Conference contribution - Published abstract for conference with selection process › Research › Peer-reviewed
  6. Published

    Between rivalry and alliance: Assessing inter-brand effects in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2016, Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings. Privatuniversität Schloss Seeburg, p. 12 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    How eye-tracking methodology can nurture the understanding of sport sponsorship effectiveness – an experimental study

    Breuer, C. & Rumpf, C., 2010, The Academy of Marketing 2010 Annual Conference “Transformational Marketing”: Book of abstracts. AM (ed.). AM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published

    How neuroscience methodology can help sponsorship research solving the „black box“ problem

    Breuer, C. & Rumpf, C., 2010, NeuroPsychoEconomics: Conference Proceedings. p. 23

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    How neuroscience methodology can help sponsorship research solving the black-box problem

    Breuer, C. & Rumpf, C., 2010, NeuroPsychoEconomics Conference .

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Published

    Increasing animation intensity of sponsorship signage: the effect on sport viewers’ attention

    Otto, F. & Rumpf, C., 2017, Book of abstracts - 25. EASM Conference: Challenges and developments of sport organisations. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 177-178 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  11. Published

    Memory effects of sport sponsorship activities – findings from an experimental study

    Breuer, C. & Rumpf, C., 2010, Abstracts of the 10th EURAM Conference “Back to the Future”. Gambardella, A. & Zollo, M. (eds.). EURAM, p. 258-259

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  12. Published

    Predicting sponsorship outcomes with artificial neuronal networks

    Rumpf, C. & Breuer, C., 2012, Conference Proceeding 1st Research Conference in Sports Marketing: Focus on Sponsorship.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  13. Published

    Sponsorship information processing: The moderating role of arousal and working memory capacity

    Rumpf, C., Noel, B., Breuer, C. & Memmert, D., 2012, 4th Biennial Conference on the Economics and Psychology of Football.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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