former Dr. Sportwiss.

Christopher Rumpf

Person

  1. 2016
  2. Published

    The impact of sport viewer attention to sponsor signage on emotional brand response and brand choice

    Rumpf, C. & Breuer, C., 2016, Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings. Privatuniversität Schloss Seeburg, p. 10 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. 2015
  4. Published

    The Role of Context Intensity and Working Memory Capacity in the Consumer’s Processing of Brand Information in Entertainment Media

    Rumpf, C., Noel, B., Memmert, D. & Breuer, C., 01.07.2015, In : Psychology & Marketing. 32, 7, p. 764-770

    Research output: Contribution to journalJournal articlesResearchpeer-review

  5. Published

    Evaluation on Sports Sponsoring

    Breuer, C., Rumpf, C. & Xi, C., 2015, In : Journal of Beijing Sport University. 38, 4, p. 18-25 8 p.

    Research output: Contribution to journalJournal articlesResearch

  6. Published

    The impact of color and animation on the sports viewers‘ attention for televised sponsorship signage

    Breuer, C. & Rumpf, C., 2015, In : Journal of Sport Management. 29, 2, p. 170-183 13 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. Published

    The implicit and explicit processing of sponsorship messages.

    Rumpf, C., Breuer, C. & Kessler, M., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management : Sport Management in the Digital Age.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. 2014
  9. Published

    Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

    Rumpf, C. & Breuer, C., 2014, Strategies in sports marketing: Technologies and emerging trends. Dos Santos, M. A. (ed.). Hershey: IGI Global, p. 238-254 16 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  10. Published

    Rethinking sponsorship-linked marketing: Emotional bonding with the brand through sports

    Rumpf, C. & Breuer, C., 2014, 20:20 Vision for sport.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

  11. 2013
  12. Published

    Assessing customer segments and drivers of involvement among ice hockey attendees

    Hallmann, K., Wicker, P., Breuer, C., Rumpf, C. & Bode, M., 2013, In : International Journal of Sport Management. 14, 1, p. 61-80 20 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  13. Published

    Aufmerksamkeit für Sponsoren im Rahmen von Sportübertragungen: Theoretische Erklärung und datenbasierte Prognose der Aufmerksamkeitswirkung

    Rumpf, C., 2013, AVM – Akademische Verlagsgemeinschaft München. 200 p.

    Research output: Book/ReportDissertationsResearch

  14. Published

    Ein Bewertungsmodell zur Analyse von Sponsoring-Alternativen

    Breuer, C., Rumpf, C. & Kurz, S., 2013, In : Marketing Review St. Gallen. 30, 1, p. 72-81 9 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

ID: 12643