former Dr. Sportwiss.

Christopher Rumpf

Person

  1. 2013
  2. Published

    The impact of colour and animation on viewers’ attention in a sport sponsorship context

    Rumpf, C. & Breuer, C., 2013, Book of Abstracts of the 19th SMAANZ Conference. Shaw, S. & Higgins, J. (eds.). p. 56

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. 2012
  4. Published

    Predicting sponsorship outcomes with artificial neuronal networks

    Rumpf, C. & Breuer, C., 2012, Conference Proceeding 1st Research Conference in Sports Marketing: Focus on Sponsorship.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published

    Sponsoring and branding

    Breuer, C., Pawlowski, T. & Rumpf, C., 2012, Global Sport Marketing. Contemporary issues and practices . Desbordes, M. & Richelieu, A. (eds.). New York: Routledge, p. 47-62

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  6. Published

    Sponsorship information processing: The moderating role of arousal and working memory capacity

    Rumpf, C., Noel, B., Breuer, C. & Memmert, D., 2012, 4th Biennial Conference on the Economics and Psychology of Football.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    Sponsorship of mega sport events: The effects of colours on sport viewer’s attention

    Rumpf, C., 2012, Program 7th Int. Sport Sciences Symposium on Active Life.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published

    The economic value of sport sponsorships – based on the economics of attention

    Breuer, C. & Rumpf, C., 2012, 4th ESEA Conference on Sports Economics/XIV IASE Conference: Book of abstracts. ESEA/IASE, p. 45

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    The viewer’s reception and processing of sponsorship information in sport telecasts

    Breuer, C. & Rumpf, C., 2012, In : Journal of Sport Management. 26, 6, p. 521–531

    Research output: Contribution to journalJournal articlesResearchpeer-review

  10. 2011
  11. Published

    Assessing the drivers of sport sponsor identification – findings from an empirical lab study

    Breuer, C. & Rumpf, C., 2011, In : Thunderbird International Business Review. 53, 6, p. 739-746

    Research output: Contribution to journalJournal articlesResearchpeer-review

  12. Published

    Impulse aus der Forschung

    Breuer, C., Rumpf, C. & Bode, M., 2011, In : Sponsors. 16, 8, p. 15-22

    Research output: Contribution to journalJournal articlesTransfer

  13. Published

    League sponsorship rights

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing . Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 2. p. 745-748

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

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