former Dr. Sportwiss.

Christopher Rumpf

Person

  1. 2014
  2. Published

    Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

    Rumpf, C. & Breuer, C., 2014, Strategies in sports marketing: Technologies and emerging trends. Dos Santos, M. A. (ed.). Hershey: IGI Global, p. 238-254 16 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  3. Published

    Rethinking sponsorship-linked marketing: Emotional bonding with the brand through sports

    Rumpf, C. & Breuer, C., 2014, 20:20 Vision for sport.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

  4. 2013
  5. Published

    Assessing customer segments and drivers of involvement among ice hockey attendees

    Hallmann, K., Wicker, P., Breuer, C., Rumpf, C. & Bode, M., 2013, In: International Journal of Sport Management. 14, 1, p. 61-80 20 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  6. Published

    Aufmerksamkeit für Sponsoren im Rahmen von Sportübertragungen: Theoretische Erklärung und datenbasierte Prognose der Aufmerksamkeitswirkung

    Rumpf, C., 2013, AVM – Akademische Verlagsgemeinschaft München. 200 p.

    Research output: Book/ReportDissertationsResearch

  7. Published

    Ein Bewertungsmodell zur Analyse von Sponsoring-Alternativen

    Breuer, C., Rumpf, C. & Kurz, S., 2013, In: Marketing Review St. Gallen. 30, 1, p. 72-81 9 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  8. Published

    The impact of colour and animation on viewers’ attention in a sport sponsorship context

    Rumpf, C. & Breuer, C., 2013, Book of Abstracts of the 19th SMAANZ Conference. Shaw, S. & Higgins, J. (eds.). p. 56

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. 2012
  10. Published

    Predicting sponsorship outcomes with artificial neuronal networks

    Rumpf, C. & Breuer, C., 2012, Conference Proceeding 1st Research Conference in Sports Marketing: Focus on Sponsorship.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  11. Published

    Sponsoring and branding

    Breuer, C., Pawlowski, T. & Rumpf, C., 2012, Global Sport Marketing. Contemporary issues and practices . Desbordes, M. & Richelieu, A. (eds.). New York: Routledge, p. 47-62

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  12. Published

    Sponsorship information processing: The moderating role of arousal and working memory capacity

    Rumpf, C., Noel, B., Breuer, C. & Memmert, D., 2012, 4th Biennial Conference on the Economics and Psychology of Football.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  13. Published

    Sponsorship of mega sport events: The effects of colours on sport viewer’s attention

    Rumpf, C., 2012, Program 7th Int. Sport Sciences Symposium on Active Life.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

ID: 12643