former Dr. Sportwiss.

Christopher Rumpf

Person

  1. 2011
  2. Published

    Memorization of sport sponsorship activities: the case of the German Bundesliga

    Breuer, C. & Rumpf, C., 2011, In : Sport, Business and Management: An International Journal. 1, 3, p. 284-293

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Published

    Objectives, sponsorship

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 3. p. 1026-1028

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  4. Published

    Sponsoring et marquee: le cas du SpVgg Vreden 1921 e.V.

    Breuer, C., Pawlowski, T. & Rumpf, C., 2011, Néo-marketing du sport. Regards croisés entre Europe et Amérique du Nord . Desbordes, M. & Richelieu, A. (eds.). Brüssel: de boeck, p. 43-52

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  5. Published

    Sponsorship

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 3. p. 1394-1402

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  6. Published

    Sponsorship and branding

    Breuer, C., Pawlowski, T. & Rumpf, C., 2011, Global sport marketing. Contemporary issues and practice . Desbordes, M. & Richelieu, A. (eds.). London: Routledge, p. 47-62

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  7. Published

    Sponsorships: sole, presenting, and co-sponsors

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1422-1423

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  8. Published

    Sponsorship valuation

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing . Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1419-1422

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  9. Published

    The emotions of the game: How pleasure and arousal affect the attention for sponsors

    Rumpf, C. & Breuer, C., 2011, The 19th EASM Conference “Commitment in Sport Management": Book of abstracts . EASM (ed.). EASM, p. 165-166

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Published

    Which value do different sponsoring tactics deliver?

    Breuer, C. & Rumpf, C., 2011, 2011 AMA Educators’ Conference Proceedings - Delivering Value in Turbulent Times. Noble, S. M. & Noble, C. H. (eds.). AMA, p. 11-12

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  11. Published

    Which value do different sport sponsorship tactics deliver?

    Breuer, C. & Rumpf, C., 2011, 2011 AMA Educators’ Proceedings. Marketing 2011: Delivering value in turbulent times. Noble, S. N. & Noble, C. H. (eds.). AMA, p. 11-12

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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