former Dr. Sportwiss.

Christopher Rumpf

Person

  1. 2010
  2. Published

    How eye-tracking methodology can nurture the understanding of sport sponsorship effectiveness – an experimental study

    Breuer, C. & Rumpf, C., 2010, The Academy of Marketing 2010 Annual Conference “Transformational Marketing”: Book of abstracts. AM (ed.). AM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. Published

    How neuroscience methodology can help sponsorship research solving the „black box“ problem

    Breuer, C. & Rumpf, C., 2010, NeuroPsychoEconomics: Conference Proceedings. p. 23

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  4. Published

    How neuroscience methodology can help sponsorship research solving the black-box problem

    Breuer, C. & Rumpf, C., 2010, NeuroPsychoEconomics Conference .

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published

    Memory effects of sport sponsorship activities – findings from an experimental study

    Breuer, C. & Rumpf, C., 2010, Abstracts of the 10th EURAM Conference “Back to the Future”. Gambardella, A. & Zollo, M. (eds.). EURAM, p. 258-259

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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