former Dr. Sportwiss.

Christopher Rumpf

Person

  1. 2020
  2. Published

    Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli

    Rumpf, C., Boronczyk, F. & Breuer, C., 01.04.2020, In : JOURNAL OF BUSINESS RESEARCH. 111, p. 208-217 10 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. 2019
  4. Published

    Sponsorship message processing in live broadcasts: The role of game outcome uncertainty and emotions

    Breuer, C., Rumpf, C. & Boronczyk, F., 2019, N.N..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. 2018
  6. Published

    Animation intensity of sponsorship signage: the impact on sport viewers’ attention and viewer confusion

    Otto, F. & Rumpf, C., 2018, In : Sport, Business and Management: An International Journal. 8, 2, p. 177-194 16 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. Published

    Determinants of viewer attention in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2018, In : International Journal of Sports Marketing & Sponsorship. 19, 1, p. 11-24 14 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  8. Published

    Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication

    Rumpf, C. & Breuer, C., 2018, In : Journal of Sport Management . 32, 6, p. 531-541 11 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  9. 2017
  10. Published

    Assessing consumer reactions with neuroscientific measurements

    Rumpf, C. & Breuer, C., 2017, Applying Neuroscience to Business Practice. Dos Santos, M. A. (ed.). Hershey, PA: IGI Global, p. 1-17 17 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  11. Published

    Digital technology and sport sponsorship

    Rumpf, C. & Breuer, C., 2017, Critical issues in global sport management. Schulenkorf, N. & Frawley, S. (eds.). London: Routledge, p. 266-277 12 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  12. Published

    Increasing animation intensity of sponsorship signage: the effect on sport viewers’ attention

    Otto, F. & Rumpf, C., 2017, Book of abstracts - 25. EASM Conference: Challenges and developments of sport organisations. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 177-178 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  13. 2016
  14. Published

    Between rivalry and alliance: Assessing inter-brand effects in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2016, Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings. Privatuniversität Schloss Seeburg, p. 12 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  15. Published

    Computing the impact of sponsor signage exposure within sports broadcasts

    Rumpf, C. & Breuer, C., 2016, Routledge Handbook of Sports Marketing. Chadwick, S., Chanavat, N. & Desbordes, M. (eds.). London: Routledge, p. 71-79 9 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  16. Published

    The impact of sport viewer attention to sponsor signage on emotional brand response and brand choice

    Rumpf, C. & Breuer, C., 2016, Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings. Privatuniversität Schloss Seeburg, p. 10 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  17. 2015
  18. Published

    The Role of Context Intensity and Working Memory Capacity in the Consumer’s Processing of Brand Information in Entertainment Media

    Rumpf, C., Noel, B., Memmert, D. & Breuer, C., 01.07.2015, In : Psychology & Marketing. 32, 7, p. 764-770

    Research output: Contribution to journalJournal articlesResearchpeer-review

  19. Published

    Evaluation on Sports Sponsoring

    Breuer, C., Rumpf, C. & Xi, C., 2015, In : Journal of Beijing Sport University. 38, 4, p. 18-25 8 p.

    Research output: Contribution to journalJournal articlesResearch

  20. Published

    The impact of color and animation on the sports viewers‘ attention for televised sponsorship signage

    Breuer, C. & Rumpf, C., 2015, In : Journal of Sport Management. 29, 2, p. 170-183 13 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  21. Published

    The implicit and explicit processing of sponsorship messages.

    Rumpf, C., Breuer, C. & Kessler, M., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management : Sport Management in the Digital Age.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  22. 2014
  23. Published

    Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

    Rumpf, C. & Breuer, C., 2014, Strategies in sports marketing: Technologies and emerging trends. Dos Santos, M. A. (ed.). Hershey: IGI Global, p. 238-254 16 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  24. Published

    Rethinking sponsorship-linked marketing: Emotional bonding with the brand through sports

    Rumpf, C. & Breuer, C., 2014, 20:20 Vision for sport.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

  25. 2013
  26. Published

    Assessing customer segments and drivers of involvement among ice hockey attendees

    Hallmann, K., Wicker, P., Breuer, C., Rumpf, C. & Bode, M., 2013, In : International Journal of Sport Management. 14, 1, p. 61-80 20 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  27. Published

    Aufmerksamkeit für Sponsoren im Rahmen von Sportübertragungen: Theoretische Erklärung und datenbasierte Prognose der Aufmerksamkeitswirkung

    Rumpf, C., 2013, AVM – Akademische Verlagsgemeinschaft München. 200 p.

    Research output: Book/ReportDissertationsResearch

  28. Published

    Ein Bewertungsmodell zur Analyse von Sponsoring-Alternativen

    Breuer, C., Rumpf, C. & Kurz, S., 2013, In : Marketing Review St. Gallen. 30, 1, p. 72-81 9 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

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