former Dr. Sportwiss.

Christopher Rumpf

Person

  1. 2020
  2. Published

    Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli

    Rumpf, C., Boronczyk, F. & Breuer, C., 01.04.2020, In : JOURNAL OF BUSINESS RESEARCH. 111, p. 208-217 10 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. 2019
  4. Published

    Sponsorship message processing in live broadcasts: The role of game outcome uncertainty and emotions

    Breuer, C., Rumpf, C. & Boronczyk, F., 2019, N.N..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. 2018
  6. Published

    Animation intensity of sponsorship signage: the impact on sport viewers’ attention and viewer confusion

    Otto, F. & Rumpf, C., 2018, In : Sport, Business and Management: An International Journal. 8, 2, p. 177-194 16 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. Published

    Determinants of viewer attention in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2018, In : International Journal of Sports Marketing & Sponsorship. 19, 1, p. 11-24 14 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  8. Published

    Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication

    Rumpf, C. & Breuer, C., 2018, In : Journal of Sport Management . 32, 6, p. 531-541 11 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  9. 2017
  10. Published

    Assessing consumer reactions with neuroscientific measurements

    Rumpf, C. & Breuer, C., 2017, Applying Neuroscience to Business Practice. Dos Santos, M. A. (ed.). Hershey, PA: IGI Global, p. 1-17 17 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  11. Published

    Digital technology and sport sponsorship

    Rumpf, C. & Breuer, C., 2017, Critical issues in global sport management. Schulenkorf, N. & Frawley, S. (eds.). London: Routledge, p. 266-277 12 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  12. Published

    Increasing animation intensity of sponsorship signage: the effect on sport viewers’ attention

    Otto, F. & Rumpf, C., 2017, Book of abstracts - 25. EASM Conference: Challenges and developments of sport organisations. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 177-178 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  13. 2016
  14. Published

    Between rivalry and alliance: Assessing inter-brand effects in concurrent event sponsorship

    Boronczyk, F., Rumpf, C. & Breuer, C., 2016, Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings. Privatuniversität Schloss Seeburg, p. 12 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  15. Published

    Computing the impact of sponsor signage exposure within sports broadcasts

    Rumpf, C. & Breuer, C., 2016, Routledge Handbook of Sports Marketing. Chadwick, S., Chanavat, N. & Desbordes, M. (eds.). London: Routledge, p. 71-79 9 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  16. Published

    The impact of sport viewer attention to sponsor signage on emotional brand response and brand choice

    Rumpf, C. & Breuer, C., 2016, Sport Marketing and Sponsorship Conference 2016 - Conference Proceedings. Privatuniversität Schloss Seeburg, p. 10 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  17. 2015
  18. Published

    The Role of Context Intensity and Working Memory Capacity in the Consumer’s Processing of Brand Information in Entertainment Media

    Rumpf, C., Noel, B., Memmert, D. & Breuer, C., 01.07.2015, In : Psychology & Marketing. 32, 7, p. 764-770

    Research output: Contribution to journalJournal articlesResearchpeer-review

  19. Published

    Evaluation on Sports Sponsoring

    Breuer, C., Rumpf, C. & Xi, C., 2015, In : Journal of Beijing Sport University. 38, 4, p. 18-25 8 p.

    Research output: Contribution to journalJournal articlesResearch

  20. Published

    The impact of color and animation on the sports viewers‘ attention for televised sponsorship signage

    Breuer, C. & Rumpf, C., 2015, In : Journal of Sport Management. 29, 2, p. 170-183 13 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  21. Published

    The implicit and explicit processing of sponsorship messages.

    Rumpf, C., Breuer, C. & Kessler, M., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management : Sport Management in the Digital Age.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  22. 2014
  23. Published

    Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

    Rumpf, C. & Breuer, C., 2014, Strategies in sports marketing: Technologies and emerging trends. Dos Santos, M. A. (ed.). Hershey: IGI Global, p. 238-254 16 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  24. Published

    Rethinking sponsorship-linked marketing: Emotional bonding with the brand through sports

    Rumpf, C. & Breuer, C., 2014, 20:20 Vision for sport.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

  25. 2013
  26. Published

    Assessing customer segments and drivers of involvement among ice hockey attendees

    Hallmann, K., Wicker, P., Breuer, C., Rumpf, C. & Bode, M., 2013, In : International Journal of Sport Management. 14, 1, p. 61-80 20 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  27. Published

    Aufmerksamkeit für Sponsoren im Rahmen von Sportübertragungen: Theoretische Erklärung und datenbasierte Prognose der Aufmerksamkeitswirkung

    Rumpf, C., 2013, AVM – Akademische Verlagsgemeinschaft München. 200 p.

    Research output: Book/ReportDissertationsResearch

  28. Published

    Ein Bewertungsmodell zur Analyse von Sponsoring-Alternativen

    Breuer, C., Rumpf, C. & Kurz, S., 2013, In : Marketing Review St. Gallen. 30, 1, p. 72-81 9 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  29. Published

    The impact of colour and animation on viewers’ attention in a sport sponsorship context

    Rumpf, C. & Breuer, C., 2013, Book of Abstracts of the 19th SMAANZ Conference. Shaw, S. & Higgins, J. (eds.). p. 56

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  30. 2012
  31. Published

    Predicting sponsorship outcomes with artificial neuronal networks

    Rumpf, C. & Breuer, C., 2012, Conference Proceeding 1st Research Conference in Sports Marketing: Focus on Sponsorship.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  32. Published

    Sponsoring and branding

    Breuer, C., Pawlowski, T. & Rumpf, C., 2012, Global Sport Marketing. Contemporary issues and practices . Desbordes, M. & Richelieu, A. (eds.). New York: Routledge, p. 47-62

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  33. Published

    Sponsorship information processing: The moderating role of arousal and working memory capacity

    Rumpf, C., Noel, B., Breuer, C. & Memmert, D., 2012, 4th Biennial Conference on the Economics and Psychology of Football.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  34. Published

    Sponsorship of mega sport events: The effects of colours on sport viewer’s attention

    Rumpf, C., 2012, Program 7th Int. Sport Sciences Symposium on Active Life.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  35. Published

    The economic value of sport sponsorships – based on the economics of attention

    Breuer, C. & Rumpf, C., 2012, 4th ESEA Conference on Sports Economics/XIV IASE Conference: Book of abstracts. ESEA/IASE, p. 45

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  36. Published

    The viewer’s reception and processing of sponsorship information in sport telecasts

    Breuer, C. & Rumpf, C., 2012, In : Journal of Sport Management. 26, 6, p. 521–531

    Research output: Contribution to journalJournal articlesResearchpeer-review

  37. 2011
  38. Published

    Assessing the drivers of sport sponsor identification – findings from an empirical lab study

    Breuer, C. & Rumpf, C., 2011, In : Thunderbird International Business Review. 53, 6, p. 739-746

    Research output: Contribution to journalJournal articlesResearchpeer-review

  39. Published

    Impulse aus der Forschung

    Breuer, C., Rumpf, C. & Bode, M., 2011, In : Sponsors. 16, 8, p. 15-22

    Research output: Contribution to journalJournal articlesTransfer

  40. Published

    League sponsorship rights

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing . Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 2. p. 745-748

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  41. Published

    Memorization of sport sponsorship activities: the case of the German Bundesliga

    Breuer, C. & Rumpf, C., 2011, In : Sport, Business and Management: An International Journal. 1, 3, p. 284-293

    Research output: Contribution to journalJournal articlesResearchpeer-review

  42. Published

    Objectives, sponsorship

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 3. p. 1026-1028

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  43. Published

    Sponsoring et marquee: le cas du SpVgg Vreden 1921 e.V.

    Breuer, C., Pawlowski, T. & Rumpf, C., 2011, Néo-marketing du sport. Regards croisés entre Europe et Amérique du Nord . Desbordes, M. & Richelieu, A. (eds.). Brüssel: de boeck, p. 43-52

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  44. Published

    Sponsorship

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 3. p. 1394-1402

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  45. Published

    Sponsorship and branding

    Breuer, C., Pawlowski, T. & Rumpf, C., 2011, Global sport marketing. Contemporary issues and practice . Desbordes, M. & Richelieu, A. (eds.). London: Routledge, p. 47-62

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  46. Published

    Sponsorships: sole, presenting, and co-sponsors

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1422-1423

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  47. Published

    Sponsorship valuation

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing . Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1419-1422

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  48. Published

    The emotions of the game: How pleasure and arousal affect the attention for sponsors

    Rumpf, C. & Breuer, C., 2011, The 19th EASM Conference “Commitment in Sport Management": Book of abstracts . EASM (ed.). EASM, p. 165-166

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  49. Published

    Which value do different sponsoring tactics deliver?

    Breuer, C. & Rumpf, C., 2011, 2011 AMA Educators’ Conference Proceedings - Delivering Value in Turbulent Times. Noble, S. M. & Noble, C. H. (eds.). AMA, p. 11-12

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  50. Published

    Which value do different sport sponsorship tactics deliver?

    Breuer, C. & Rumpf, C., 2011, 2011 AMA Educators’ Proceedings. Marketing 2011: Delivering value in turbulent times. Noble, S. N. & Noble, C. H. (eds.). AMA, p. 11-12

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  51. 2010
  52. Published

    How eye-tracking methodology can nurture the understanding of sport sponsorship effectiveness – an experimental study

    Breuer, C. & Rumpf, C., 2010, The Academy of Marketing 2010 Annual Conference “Transformational Marketing”: Book of abstracts. AM (ed.). AM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  53. Published

    How neuroscience methodology can help sponsorship research solving the „black box“ problem

    Breuer, C. & Rumpf, C., 2010, NeuroPsychoEconomics: Conference Proceedings. p. 23

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  54. Published

    How neuroscience methodology can help sponsorship research solving the black-box problem

    Breuer, C. & Rumpf, C., 2010, NeuroPsychoEconomics Conference .

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  55. Published

    Memory effects of sport sponsorship activities – findings from an experimental study

    Breuer, C. & Rumpf, C., 2010, Abstracts of the 10th EURAM Conference “Back to the Future”. Gambardella, A. & Zollo, M. (eds.). EURAM, p. 258-259

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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