Personal research profile

Research profile

Education

since 2021PhD Student, German Sport University Cologne
2019 - 2021M.Sc. Sport Management, German Sport University Cologne
2015 - 2019B.A. Sport Management and Communication, German Sport University Cologne
2017 - 2018B.Sc. Business Administration, Semester Abroad, McNeese State University, Lake Charles, USA

Academic Experience

since 2022Research Fellow/Doctoral Researcher, University of Cologne, Department of Marketing and Brand Management
since 2021Research Assistant, German Sport University Cologne, Department of Sport Economics and Sport Management
2018 - 2021Student Research Assistant, German Sport University Cologne, Department of Sport Economics and Sport Management

Research Interests

  • In general: consumer behavior, digital marketing, online environments
  • Specifically: understanding consumers’ reactions to and interactions with new technologies in digital marketing

External positions

Research Fellow, University of Cologne

04.2022 → …

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