Univ. - Prof. Dr.

Sebastian Uhrich

Person

Sebastian Uhrich

Building: IG2 301

Phone: +49 221 4982 6120

Research profil

Education

2013Post-doctoral qualification ("Habilitation") in Marketing, University of Rostock, Germany
2008PhD in Marketing, University of Rostock, Germany
2004

Diploma in Sport Management, University of Bayreuth

 

Career

since 2013Full Professor of Sport Business Administration, German Sport University Cologne
2008-2013Post-doctoral researcher, Department of Marketing, University of Rostock, Germany
2011-2012Visiting Academic Department of Marketing, University of Queensland Business School, Australia
2005-2008

Research fellow and PhD student, Department of Marketing, University of Rostock, Germany

 

Research Interests

  • Broadly:
sport marketing, sport management, sport sponsorship, event management
  • Specifically:
customer-to-customer interaction in team sports; adverse effects in sport sponsorship; implicit processes in sponsorship and ambush-marketing

 

 

ID: 15896

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