Building: IG2 301
Phone: +49 221 4982 6120
Research profile
Education
| 2013 | Post-doctoral qualification ("Habilitation") in Marketing, University of Rostock, Germany |
| 2008 | PhD in Marketing, University of Rostock, Germany |
| 2004 |
Diploma in Sport Management, University of Bayreuth |
Career
| since 2013 | Full Professor of Sport Business Administration, German Sport University Cologne |
| 2008-2013 | Post-doctoral researcher, Department of Marketing, University of Rostock, Germany |
| 2011-2012 | Visiting Academic Department of Marketing, University of Queensland Business School, Australia |
| 2005-2008 |
Research fellow and PhD student, Department of Marketing, University of Rostock, Germany |
Research Interests
| sport marketing, sport management, sport sponsorship, event management |
| customer-to-customer interaction in team sports; adverse effects in sport sponsorship; implicit processes in sponsorship and ambush-marketing |
ID: 15896