Personal research profile

Research profile

Education

2013Post-doctoral qualification ("Habilitation") in Marketing, University of Rostock, Germany
2008PhD in Marketing, University of Rostock, Germany
2004

Diploma in Sport Management, University of Bayreuth

 

Career

since 2013Full Professor of Sport Business Administration, German Sport University Cologne
2008-2013Post-doctoral researcher, Department of Marketing, University of Rostock, Germany
2011-2012Visiting Academic Department of Marketing, University of Queensland Business School, Australia
2005-2008

Research fellow and PhD student, Department of Marketing, University of Rostock, Germany

 

Research Interests

  • Broadly:
sport marketing, sport management, sport consumer behavior, theory-building at the intersection of marketing and sport
  • Specifically:

innovation management in spectator sports (e.g., sport consumers’ acceptance and resistance of technological innovations), customer-to-customer interactions in spectator sports, rivalry and brand rivalry in sport and marketing, internationalization of team sports, brand activism in sport and general marketing

 

 

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