Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2020
  2. Published

    More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions

    Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the 49th EMAC Annual Conference: Challenging the Status Quo in Marketing Research (Conference canceled). EMAC European Marketing Academy

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. Published

    Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

    Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

    Research output: Contribution to a conferencePoster

  4. Published

    Shared Joy is Doubled Joy? Does Stadium Atmosphere Influence the Emotional Experience of Media Consumers and the Attractiveness of Sport Broadcasts?

    Behrens, A. & Uhrich, S., 2020, Book of Abstracts: North American Society for Sport Management Conference 2020. NASSM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. 2019
  6. Published

    Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2019, In : Journal of Global Sport Management. 32 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. Published

    Konsumentenverhalten im Teamsportsektor

    Uhrich, S., 2019, Teamsport Management: eine umfassende und interdisziplinäre Betrachtung. Walzel, S. & Römisch, V. (eds.). Wiesbaden: Springer Gabler, p. 153-170 18 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransferpeer-review

  8. Published

    "The Club is Ours" - Perceived Fan Participation in the Decision Making of Professional Football Clubs

    Uhrich, S., 2019, Book of Abstracts : the 27th European Sport Management Conference; Connecting Sport Practice and Science, 3rd-6th September 2019, Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 245-246 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression

    Berendt, J., Uhrich, S., Reinhard, D. & Leidner, B., 2019, Book of Abstracts: the 27th European Sport Management Conference; Connecting Sport Practice and Science, 3rd-6th September 2019, Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 286-287 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Accepted/In press
  11. 2018
  12. Published

    Bedrohung oder Bereicherung? Reaktionen einheimischer Fans auf ausländische Anhänger von Fußballbundesliga-Klubs

    Behrens, A. & Uhrich, S., 2018, Book of Abstracts : 22. Jahrestagung des Arbeitskreises Sportökonomie e.V.. Arbeitskreis Sportökonomie, p. 7-8 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  13. Published

    De-Marketing als Instrument des Business Development in Dienstleistungsunternehmen: Probleme der Selektion und Exklusion von Kundengruppen

    Schubert, M. & Uhrich, S., 2018, Service Business Development: Methoden - Erlösmodelle - Marketinginstrumente. Bruhn, M. & Hadwich, C. (eds.). 1 ed. Wiesbaden: Springer/Gabler, Vol. 2. p. 313-337 24 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

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