Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2021
  2. Published

    Social Norms in Rivalries Increase Societal Harmdoing

    Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S. & Leidner, B., 13.05.2021, N.N..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

  3. Published

    Consumer Behaviour in Team Sports

    Uhrich, S., 2021, Managing Sports Teams: Economics, Strategy and Practice. Walzel, S. & Römisch, V. (eds.). Cham: Springer, p. 125-140 16 p. (Management for Professionals).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransfer

  4. Published

    Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

    Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 2021, Association for Consumer Research Conference 2021: Advances in Consumer Research. Seattle: ACR Association for Consumer Research

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published

    Keeping it Real or Bridging the Gap? Brand Positioning of US Sport Teams in Germany and China

    Behrens, A., Yang, Y. & Uhrich, S., 2021, In: Journal of Sport Management.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  6. Published

    Sport Spectator Adoption of Technological Innovations: A Behavioral Reasoning Analysis of Fan Experience Apps

    Uhrich, S., 2021, In: Sport Management Review. 41 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. Published
  8. 2020
  9. Published
  10. Published

    Desktop Research and Literature Review of Leadership Education for Athletes: PROLead Erasmus+ project

    Uhrich, S., 2020, PROLead, 20 p.

    Research output: Working paperProject reportsTransfer

  11. Published

    Maintaining Economic Growth: The Internationalization of Germany's Professional Football

    Uhrich, S., 2020, In: Baltic Rim Economies Review. 4, p. 41 1 p.

    Research output: Contribution to journalJournal articlesResearch

  12. Published

    More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

    Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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