Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Published

    Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

    Berendt, J., Uhrich, S. & Thompson, S. A., 2018, In: JOURNAL OF BUSINESS RESEARCH. 88, p. 161-172 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  2. Published

    Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

    Berendt, J. & Uhrich, S., 2017, Book of Abstracts, Winning Paper New Researcher Award - 25th EASM Conference: Challenges and Development of Sport Organisations. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 37-38 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. Published

    The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression

    Berendt, J., Uhrich, S., Reinhard, D. & Leidner, B., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 286-287 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  4. Published

    More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

    Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published

    Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

    Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 2021, ACR 2021. Bradford, T. W., Keinan, A. & Thomson, M. (eds.). Duluth: ACR Association for Consumer Research, p. 386-387 2 p. (Advances in consumer research; vol. 49).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    How Commitment to Fellow Customers Affects the Customer-firm Relationship and Customer Citizenship Behavior

    Curth, S., Uhrich, S. & Benkenstein, M., 2014, In: Journal of Services Marketing. 28, 2, p. 147-158 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. Published

    Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

    Dick, C. & Uhrich, S., 2017, In: European Sport Management Quarterly. 17, 2, p. 152-170 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  8. Published

    How On-the-Spot and Retrospective Evaluations of Positive Emotional Experiences at Festivalscapes Influence Patrons' Satisfaction and Loyalty

    Drengner, J. & Uhrich, S., 2009, Prodeedings of the 38th European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    Influence of Message Source in CSR-linked Sponsorship - Explaining Adverse Effects by Consumer's Persuasion Knowledge

    Floeter, T., Benkenstein, M. & Uhrich, S., 2013, Proceedings of the 21st Conference of the European Association for Sport Management. 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Published

    Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources

    Floeter, T., Benkenstein, M. & Uhrich, S., 2016, In: Sport Management Review. 19, 2, p. 146-156 11 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

ID: 15896