Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Published

    Exploring Customer-to-Customer Value Co-Creation Platforms and Practices in Team Sports

    Uhrich, S., 2014, In: European Sport Management Quarterly. 14, 1, p. 25-49

    Research output: Contribution to journalJournal articlesResearchpeer-review

  2. Published

    Retail Customers' Self-Awareness: The Deindividuation Effects of Others

    Uhrich, S. & Tombs, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 7, p. 1439-1446 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Published

    Effects of Atmosphere at Major Sports Events: A Perspective from Environmental Psychology

    Uhrich, S. & Königstorfer, J., 2009, In: International Journal of Sports Marketing & Sponsorship. 10, 4, p. 325-344

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. Published
  5. Published

    Leveraging Sponsorship with Corporate Social Responsibility

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 9, p. 2023-2029 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  6. Published

    Counter-Strategies to Fight Ambush Marketing: Does Humor Help?

    Uhrich, S. & Königstorfer, J., 2014, Proceedings of the 22nd Conference of the European Association for Sport Management (EASM): Abstracts. EASM, 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

    Uhrich, S. & Königstorfer, J., 2014, Book of Abstracts. Homo Oeconomicus und Homo Emotionalis.: 18. Jahrestagung des Arbeitskreises Sportökonomie. p. 4-6 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published

    Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

    Uhrich, S. & Floeter, T., 2013, Proceedings of the 21st Conference of the European Association for Sport Management.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    Die Olympischen Spiele im Internet - Neue Chancen für die Vermarktung?

    Uhrich, S., 2013, Olympische Spiele - noch zeitgemäß? : Werte, Ziele, Wirklichkeit in multidisziplinärer Betrachtung. Emrich, E., Büch, M. P. & Pitsch, W. (eds.). Saarbrücken: universaar, Vol. 4. p. 203-224 22 p. ( Schriften des Europäischen Instituts für Sozioökonomie e.V. ; vol. 4).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearch

  10. Published

    CSR-verlinktes Sponsoring im Fußballsport

    Uhrich, S. & Königstorfer, J., 2013, Abstractband der 24. Jahrestagung der dvs-Kommission Fußball.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

ID: 15896